There’s been a lack of female football imagery since forever. The result? Generations of young players lacking confidence in themselves and their game. If you can’t see it, you can’t be it. The 2019 Women’s World Cup marked a change in the game as we shifted the image of those who stand at the top. To inspire the next generation of female footballers we finally gave them role models who look like them.

Rather than launching these iconic athletes through the usual channels, we started in the place reserved for the biggest heroes of all: the bedroom wall. Together with Nike we created 94 unique designs and printed them on over a million posters & stickers made from recycled materials. The bespoke poster packs were distributed to girls all over the world so they could turn their bedrooms into places where they can dream. Don't change your dream. Change the world.